Newsletter
Written From Real Builds.
Every issue comes from a real problem, a real conversation, or a real build — no hype, no pitch. Published on LinkedIn. Pick one and read; each card opens the full issue.
The Issues
Every Issue, One Click To LinkedIn.
Honest, specific write-ups for founders — what dev teams don't say, what tools really cost, and what it takes to build right.
Runway Math in the Age of Cheap Building
AI has fundamentally changed startup economics. The winners in 2026 won't be the teams that hire the fastest — they'll be the ones that learn, iterate, and scale the most efficiently.
Vibe Coding Is Dead. Agentic Engineering Just Took Over.
Vibe coding sparked the AI coding revolution, but Agentic Engineering is defining its future. Why context, judgment, and orchestration are becoming the most valuable engineering skills.
The Old Build-vs-Buy Calculus Is Broken
The traditional build-vs-buy framework is broken for AI. How leading SaaS teams are prioritising flexibility, faster learning, and long-term competitive advantage.
The Real Cost of AI in Production Is Not Your API Bill
Your AI API bill is only the tip of the iceberg. The real cost of scaling AI lives in prompt maintenance, evaluations, debugging, guardrails, and operational complexity most teams never budget for.
“Done” Is the Most Dangerous Word in Engineering
Every feature you approve sends a cultural signal. Why redefining “done” is one of the highest-leverage decisions a CTO can make to build resilient, high-performing engineering teams.
Why ‘Good Enough’ Products Don’t Survive Competitive Markets
In today’s market, “good enough” is no longer competitive. Users and investors judge your product within minutes — quality, usability, and attention to detail decide whether they stay or move on.